I know how much it sucks being handcuffed to food. I know how much it sucks going on diets, failing, binging until Monday and then starting the circus again. I know all this because this was me. FOR YEARS. Decades even.

You know what else I know? Diets don’t fix the real problem. See, the problem isn’t that you eat too much, the problem is that you experience a kind of bloodlust for food. You want to eat all the time. You feel a longing or pining to eat, all through the day. That’s the problem. The fact that you eat too much is the effect of the problem.

That’s why diets are flawed. They try to fix the effect of the problem – the behaviour of eating too much – whilst ignoring the cause of the problem – the craving, the pining, the desire to eat the food in the first place.

At best they offer a lifetime of restriction and calorie counting, misery and self-criticism when you inevitably slip up, which you will at least once a day. Nobody, but nobody, comes out of the dieting tunnel thin and happy. They rarely even come out thin.

So what’s the answer?

Deal with the desire to eat more than you need AKA recognise the mechanism is within you (even now) to feel nothing but power and gratitude when the longing to eat bubbles up inside you. Recognise the urge to eat has no chance of touching you, let alone can it march you to the pan of pasta and force you to have another helping.

That’s what I’m here to show you, to prove to you. This year, 2021, is the year you will finally be able to turn your back on massive portions and slightly bingey behaviour, because I’m going to poke at that power that lies dormant inside you, the power that lets you say NO to another slice of pizza etc, without any drama.

And the fun part is, once this power is awake and in use in your everyday life, and you start consciously choosing what thoughts to entertain and which ones to ignore, it won’t just be your waistline that improves.

Time to give the middle finger to diets. Who’s with me?