The dieting industry isn’t evil. I’m sure they’re not deliberately trying to keep us all stuck on a dieting hamster wheel where we have to monitor and track and count and weigh and measure everything from our pasta portion to our steps to our water intake. They’re just gloriously misinformed.

They don’t teach us how to be elegantly indifferent towards food, not because they’re keeping it a secret, but because they don’t know. And it hasn’t occured to them to get to know. In their defense, it’s not like diet and exercise don’t get the weight off, because they do, and when you become super-fit, well, your mind does become quite strong and actually, truthfully, turning down food does become easier. You do find yourself naturally doing it more as your fitness improves.

The trouble is, if your fitness waivers and the mind weakens, the issues come straight back. Which is not ideal. Also, not everybody has the time to work out, hard, three/four/five times per week.

Wouldn’t it just be better all round if we had in our pockets the actual information necessary to hurl this problem away from us?

Especially when this information is not just limited in its capacity to cure us of our food craziness, but a lot of our other craziness too? I’m talking about other bad physical habits, as well as our bad mental habits. Like stewing on things people said last week, or feeling anxious about the future with thoughts beginning “what if” poisoning our headspace. If all that could be eliminated from our lives, we’d feel better. Powerful too, as we’d be moving forward in our lives, basically tooled up against negativity, fear and other people’s bullshit.

The food issue game – if I can call it that – is fought and won on the mental gameboard, not in the gym. That is what we talk about round here. That’s why I’m an unconventional diet coach, because I don’t talk about diets, ever. I don’t discuss what you can eat and when. It’s not what you eat I care about, it’s how you eat. You could be the healthiest “quinoa and cranberries style” eater on the planet but if you’re still internally battling over whether you can “get away with” another spoonful, you’re still in chains.

Freedom. That’s what I want for you. That’s what I deliver.

What you need to dawn on your mind if you’re ever going to be truly free, is that your yearnings to eat are thought. That tight, urgent feeling in your chest that makes you crave food, is thought. It feels like a feeling – an unpleasant one – but I can assure you, if the thought underpinning it wasn’t there, neither would the feeling be.

Secondly, you need to realise that thought, including this one, is inherently powerless. As in, a thought alone cannot and will not and does not, ever, force you to act. Or in this case, eat. It simply doesn’t have the power.

The misunderstanding we’re all labouring under, or eating under, is that the thought-created yearning DOES have power. We assume it CAN force us to go for that fifth Oreo, but it’s this misunderstanding that is the reason we do. The extraordinary paradox, and the thing you have to understand, is that it’s not until we realise the thought has no power that is stops having power. We keep its power alive simply by assuming it has it to begin with. We let it control us because we believe that it can. But it can’t. When you see this you are free.

Thirdly, what you must realise is that because the yearning to eat, the craving, is thought – you are inadvertently the one causing it. It’s coming from you. When you drop into the knowledge, or the feeling that this knowledge brings (that you are causing it), then the game’s truly up. You’ll never be beleaguered by cravings again. You’ll be able to let them be, without stressing about them, and eventually the brain stops creating them.

This is the answer, the cure, the fix, in black and white. To get yourself away from this mess, you have to realise that a) you’re battling thought and b) it’s not a battle because the thought has zero causative power and c) you’re the one causing it to be there, in the moment. You’re literally “thinking it up” as you are observing it. This combination of realisations strips away any power your cravings once had and the chains fall away.

The emotional attachment and all the stories you’ve been telling yourself about food disintegrate right before your eyes. It’s truly a miraculous experience.

I want this for you. It’s such a game-changer. So please, if you want help, contact me and let me guide you through this so you can benefit from this extraordinary change of perception.

I can assure you, armed with this insight, it won’t just be your eating crazy that dissolves.